What Is a Trunk Show?
Many brides hear the term trunk show without fully understanding what it means so let us break it down.
A trunk show is a special event where a bridal designer sends their entire collection to a boutique for a very limited time. While most bridal shops typically carry a couple gowns from a designer at any given time, a trunk show brings several additional gowns or the entire collection into the store at once.
That means: More silhouettes, More fabrics, More necklines, More design details, More opportunities to find the one!
And often, trunk show gowns are available with a special incentive, such as 5–10% off when ordered during the event.
Simply put: you get more options, more access, and more value.
Why We Love Justin Alexander (And Why Brides Do Too)
Justin Alexander has been one of our longest-standing designer partners, and our relationship with the brand goes far beyond beautiful gowns.
Like Ava Laurénne Bride, Justin Alexander: Puts the bride first, Values exceptional craftsmanship, Uses luxurious, high-quality materials, Believes the bridal experience matters just as much as the dress itself, and Treats every bride as a bride for life.
This shared philosophy is why our partnership has endured and why Justin Alexander continues to be such a beloved part of our collection.
About The Visionary & Brand:
Justin Warshaw, the creative director of Justin Alexander, is a global leader in the bridal industry. Known for his forward-thinking approach, impeccable design standards, and people-first leadership, Justin is deeply respected not only for his gowns but for how he runs his business.
He personally selects only a small number of boutiques worldwide to visit in person, and Ava Laurénne Bride is honored to be one of them.
Over the years, we’ve also welcomed members of his design team, including Terry Hilferty, further strengthening our connection to the artistry behind the gowns!
A Brand With Heart: VOWS for Girls
Beyond bridal fashion, Justin Alexander is deeply committed to making a difference.
The brand proudly supports VOWS, an organization dedicated to:
- Providing education for girls at risk
- Helping prevent child marriage
- Supporting young girls who are vulnerable to trafficking
This mission aligns beautifully with our own belief that empowering women and protecting girls matters inside and outside the bridal world.
Save the Date
📍 Justin Alexander Trunk Show
📅 March 6–7, 2026
📍 Ava Laurenne Bride
Appointments will be limited, and demand will be high. This is one of those weekends brides talk about long after the gown is chosen.
We cannot wait to welcome you and to introduce you to something truly extraordinary.
